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Tuesday December 14, 2010 12:13 pm

Google Latitude released for iPhone

Google has been in the location game for years now, but services like Foursquare and Facebook Places have been producing buzz faster, in part based on their mobile apps. Google has had their service, Google Latitude, integrated in Android handsets for some time now, and they've finally released an iPhone app to compete with the other already established players. With 9 million active users, mostly because it's baked into their Google Maps product, they have a somewhat credible offering. So far, Latitude has been mostly a passive service that people use when looking for local search results, or browsing a map. This is a model that's much different than Foursquare, Gowalla, and Facebook Place, which are all about checking in to a specific place rather than just showing a physical location.

The Latitude iPhone app keeps using that passive model, where the app shares your location automatically with your friends, even in the background, as long as you allowed them to view where you are. You can also browse the map and see where they are in real time. It can be argued that such a passive system is the wave of the future, as people tire of constantly checking into a location app, but it sure doesn't produce the same amount of hype for the service, so it remains to be seen which service people will decide to share their locations with.

Read More | Google Latitude

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